customer support centres

Using the correct language and dialect to communicate to the target market, or region within that target market, is usually well considered. Very often less considered is the ability of the target audience to respond businesses communication. This is perhaps not surprising, given managing inbound communication is far more difficult when taking into account time zones, different cultures, expectations, understanding of the products offered, languages, dialects, and the dominance of different communication methods.  

With the ever-increasing temptation to test international markets quickly, cheaply, and therefore seemingly efficiently, such as the use of online market places, it’s easy to fall into the trap of failing to consider how to capture all potential market interest. This creates the risk of markets being ‘written-off’ due to a perceived lack of response, when in reality the lack of response was not the problem.